Join Us for Lupine Junefest - June 12, 2021!

Updated 7/1/2020

The Mercer Area Chamber of Commerce is aware of and actively monitoring the COVID-19 pandemic. The Mercer Area Chamber of Commerce is following recommendations consistent with public health guidance from the State of Wisconsin and the Centers for Disease Control and Prevention (CDC). At this time, we are proceeding with the summer and fall events as scheduled for 2020. We will continue to monitor the situation and communicate updates on this website as well as through the event websites and social media channels. Stay safe, everyone!

When: Saturday, June 13, 2020

Time: 8am - 2pm

Where: W.S. Carow Park in Mercer, WI

Bike Tour

Registration: Online until May 19, 2021.  $35 Individual and $85 Family (save $10)

***You must sign-up for Early Bird Registration in order to be guaranteed a T-Shirt to size***

Day Of Registration: Starts at 6:30am

Tour Start: Group start at 8am

Friday Packet Pick-Up  Friday, 10am-4pm Mercer Area Chamber, 4-6pm at Carow Park

The excitement begins at the W. S. Carow Park in Mercer! Hours are from 8 to 2 on Saturday June 12, 2021 when we celebrate the blooming of the Lupine Wild Flower in the beautiful north woods of Wisconsin!

Bike Tour

We've mapped out several scenic routes ( 10 and 28 mile road rides and a pick-your-distance trail ride ) that will take bicyclists on paved roads through rolling hills and past lakes, rivers, forests, wildlife and miles of blooming lupines throughout the southern part of Iron County. Registration begins at 6:30 a.m. with a group start at 8 a.m. The registration fee includes a tee, goodie bag, snacks, lunch coupon, water, and SAG vehicle support.

Ready to join this ride?

There's also an early packet pick-up from 4 - 6 p.m. on Friday, June 11th at Carow Park where you can discuss the bike routes and get acquainted with event organizers and fellow riders.

After the ride enjoy lunch and drinks from the concession stand as you listen to music with a beautiful view overlooking Grand Portage Lake. The Mercer Bird Festival will be under way at Carow Park with nature displays, kids activities, demonstrations, information booths and more!


All Activities at Carow Park
Hwy J, Mercer

Friday, June 11th, 4-6 pm
Packet Pick-Up at Carow Park
(pickup registration materials and goodie bags - T-shirts will be mailed after event)

Saturday, June 12th, 8am-1pm

Registration and Rider Check-In
Booth Check-In
Group Start from Carow Park - Road Rides
Group Start from Carow Park - Mercer Bike Trail Ride

Mercer Chamber of Commerce

If you have any questions, please contact the Mercer Chamber of Commerce.

5150N Hwy 51
Mercer WI, 54547
Email:  [email protected] 

Phone: 715-476-2389